Falling in Love with Words: The Secret Life of a Lexicographer


Kory Stamper | Word by Word: The Secret Life of Dictionaries | Pantheon Books | March 2017 | 24 minutes (6,691 words)

We’re proud to feature “Hrafnkell,” the first chapter of Word by Word: The Secret Life of Dictionaries, by Kory Stamper. Thanks to Stamper and Pantheon for sharing it with the Longreads community.

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On Falling in Love

We are in an uncomfortably small conference room. It is a cool June day, and though I am sitting stock-still on a corporate chair in heavy air-conditioning, I am sweating heavily through my dress. This is what I do in job interviews.

A month earlier, I had applied for a position at Merriam-Webster, America’s oldest dictionary company. The posting was for an editorial assistant, a bottom-of-the-barrel position, but I lit up like a penny arcade when I saw that the primary duty would be to write and edit English…

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Vote for the Best Emerging Brand for the upcoming Bellafricana ACE Awards BEFORE 31st March 2017


Best Indigenous Textile Designer

Mimiremi Textiles
Joke links
Adire Lounge
Nety Art

Best Emerging Beauty Brand

Nubian Roots
Shanyi Organics
Organic Life Plus
Modara Natural
Semsey Skin Treats

Best Emerging Fashion Brand

JZO Fashion
The Potters Signature
Sara Porsche FootWears
Ethnik by Tunde Owolabi
Jewelry by Itoro Okon

Best Creative Solution (ICT)

Iyin Creative
Okada books
Art beat 100

Best Supportive Made-in-Nigeria Celebrity of the Year

Adekunle Gold
Kate Henshaw
Noble Igwe
Yemi Alade

Best Eco-friendly Product Innovation

Mide Pearl
Tajora Mats

Best Innovative Product of the Year

The Agaconcept
Not just pulp
August Secrets
Anilingo by Iyin Creative

Best Pioneer Craftsman/woman of the Year (Over 10 years)

Bimbeads Concept
Femi Handbags
Wood Crafts man
Siod Leather
Proverbs Creations

Best Food Produce Innovation

August Secrets
Matse Cooks
Sac Fruits
AACE Foods

Best Creative Kid Enterpreneur

Simi’s Bakehouse
Lekan Kid Barber
A. Team Clean
Az Naza

Best Creative Social Enterprise of the Year

Mama Moni
Haima Health
She Writes Woman
Cyberlogik Foundation
Kids Clean Club

Best Creative Kids Brand

Always me by Anne Li
Omose Kids
Tender Plus
Tomi’s Treats
Happy Pikin

Best Emerging Artist

Asah Bara
Art beat 100

Best Emerging Home & Lifestyle Brand

Abela World
Woods Worth Interior
Parliamo Bambini
Catyna Designs

Best emerging African Brand

Bayabs GH
Serenity Luxury Body Care SA
Babatree Baskets GH
Ghana Bamboo Bikes Initiative
Ziko Afrika IS
Join over 300 people to learn practical steps to taking your business global from experts that have years of experience both Locally and Internationally. Follow this link for more information http://event.bellafricana.com/vote/


Bellafricana ACE Awards set to take place on Easter Monday 17th April at D-Avenue, Oniru, Lagos, Nigeria

Good day beautiful friends and family, save this date. On the 17th of April, Easter Monday, @bell_africana will be having her first major event #ACEAWARDS. We need your support and for you to start by sharing this banner and content below. 💗 Thank you.

About event

Bellafricana African Creative Exhibition and Awards aims to laud the creative works of Nigerians (Africans), which makes open competition affordable and accessible. In turn, this will encourage more businesses to look inwards and create more globally acceptable brands.

Bellafricana is an initiative with a focus on Made-in-Nigeria (Africa) Non-oil products development where customers and suppliers engage and transact to bridge the buyer-seller gap and create a wider outreach for Nigerian (African) products locally & globally.

Micro, small and medium-size businesses nationwide produce a great deal of outstanding products, yet these creative business owners aren’t encouraged to innovate and create more.

Bellafricana has enabled creative businesses a platform to receive the recognition they have long deserved. This Annual African Creative Exhibition and Award (termed Bellafricana ACE Awards) competition endorsed by the Nigerian Export Promotion Council (NEPC), Nigerian-British Chamber of Commerce (NBCC), Nigerian-American Chamber of Commerce (NACC), Lagos Chamber of Commerce and Industry (LCCI), Nigeria-Britain Association, will hereby offer participants a unique opportunity to showcase their talents and to have their work judged by consumers and experts.

You must agree with us that Nigeria is an import driven nation and if we are looking to diversify and become an export driven nation, it starts from MSMEs. Starting with Nigeria and taking it one African Country at a time.

Bellafricana ACE Awards is an important annual occurrence aimed at attracting an audience that include Captains of Industry, Investors, Upwardly Mobile Youths, Marketers, Trade Delegations & Missions, Procurement Officers, Brand And Business Managers, Art Lovers, Governmental Representatives And Key Decision Makers.

The event is for enterprising Nigerian MSMEs seeking wider access to both internal markets and International markets and investors seeking joint-venture partners. The event is endorsed by Nigeria export Promotion Council, Lagos Chamber of Commerce and Industry, Nigeria – Britain Association, Nigerian – British Chamber of Commerce.

Nominations are kindly on-going and end on 31st March 2017. Follow this link to nominate your favourite entrepreneur here   http://event.bellafricana.com/vote/

Logo designed by @virtual.agents

Event facts Theme: “Celebrating Creativity and Innovation”

Conference Theme: “Practical Steps to Taking Your Business Global”

3 parts: Conference| Exhibition| AwardsF

Findout more at event.bellafricana.com

For more enquiries: Call 08184457403 or 08086363970E

Email :info@bellafricana.com copy community@bellafricana.com

#bellafricana #BellafricanaACEawards #BACE17 #BellafricanaAceAwards2017 #conference #ExhibitionAwards #Nigeria #Africa #OneAfricancountryatatime #proudlyafrican #africanssupportingafricans #proudlynigeria #ibuynigeria #webuynigeria #madeinnigeria#proudlynigeria #madeinafrica

Influencer Marketing: How Kenyan Brands are Partnering with Celebs and Bloggers

Lately Kenyan brands have been partnering with influencers to push their messages to their target audiences. These bloggers, media personalities and sport stars have large social media followings and clout, which allow brands to connect to customers in authentic ways.

Here are some Kenyan brands tapping into influencer marketing.

Blaze by Safaricom

Kenyan mobile telecommunications giant Safaricom’s Blaze platform enables young customers to customise their packages based on how much they want to spend on airtime, data and SMS. To promote the initiative, Safaricom is using artists, entrepreneurs and celebrities that share Blaze-related content on their own social media platforms. These personalities include popular actor Nick Mutuma, entrepreneur Michelle Ntalami (read our profile) and musician King Kaka. Some of them also acted as youth mentors and took part in Blaze events that encouraged the youth to ‘Be Your Own Boss (BYOB)’ that were held in Kenya’s main cities of Nairobi, Mombasa and Kisumu as well as at leading universities.

Kenya Tourism Board

Through the hash tag #TembeaKenya (‘explore Kenya’ in Swahili), the Kenya Tourism Board is encouraging Kenyans to travel in their own country. The organisation has partnered with bloggers, photographers and media personalities who share images of their travels around the country.

One of the recent campaigns involved Maina Kageni, one of Kenya’s top radio hosts. The Maina Kageni Road Trip Tour travelled throughout the country over a period of at 52 weekends. Kenyans were kept up to date on the trips through the #TembeaKenya hashtag on social media and through Maina’s social media pages.


The brand generates content around sports, especially the English Premier League. Consumers are encouraged to drink Guinness and text the number under the bottle cap to win tickets to live matches in the UK. To get its message across, Guinness has partnered with sports and media personalities such as Carol Radull, a renowned radio host and sports fanatic, and Andrew Amonde, captain of the Kenya sevens rugby team.


Recently, the brand has also been working with food blog Kaluhi’s Kitchen to develop recipes that incorporate the drink. Guinness used the blogger’s following to drive sales by giving non-Guinness drinkers a reason to consume the product, albeit in their meals.

Vivo Activewear

Clothing company Vivo Activewear (read our profile) uses media personalities, fashion bloggers and designers to showcase its collections. One of the influencers it works with is Grace Msalame, a former TV presenter, who regularly posts images of herself dressed in Vivo.


In addition, Vivo Activewear has launched ranges designed in cooperation with influencers. For example, the This is Ess Collection for Vivo was a partnership with Kenyan blogger Sharon Mundia, while fashion designer Wambui Kibue has also collaborated with the brand.

Resolution Insurance

Resolution Insurance, a Kenyan health insurance provider, partnered with Janet Mbugua, a popular news anchor, to create an online platform called The journey with Janet. It was launched while Mbugua was expecting her first-born son, and features her writings on various issues related to motherhood. In addition Mbugua also speaks at Resolution Insurance engagements and events, and profiles Resolution’s brand offerings on her personal platforms.

This article was first published on How We Made it in Africa

Happy reading,



Africa has so much potential and there is a lot of interest from around the globe with people moving or setting up their companies around the African continent. Here are top 10 tips to help you understand the respective country’s market(s), inform you and guide your market entry approach that will in turn propel you to success.


  1. Africa is booming – Africa has been the second-fastest-growing region in the world over the past 10 years, with average annual growth of 5.1 per cent over the past decade, driven by greater political stability and economic reforms that have unleashed the private sector in many countries.
  2. Massive job growth is within Africa’s reach – The experience of other emerging economies shows that Africa could accelerate its creation of stable jobs dramatically. Africa’s most developed economies, such as South Africa, Morocco and Egypt, are on track to create more wage-paying jobs than new entrants to the workforce. Three sectors have a proven capacity to create jobs and can do so in the future: agriculture, manufacturing, and retail & hospitality.
  3. Africa can become the world’s bread basket – Africa has about 60 per cent of the world’s unused cropland, providing it with a golden opportunity to simultaneously develop its agricultural sector and reduce unemployment. On current trends, African agriculture is on course to create 8 million wage-paying jobs between now and 2020.
  4. Africa needs more than petrodollars – Morocco’s auto-parts industry is an example of success. Realising the country’s unique advantage of proximity to the large market of high-income earners in Europe, the Moroccan government set a goal for the country to become the industrial automotive supplier for Europe. Today, the sector employs more than 60,000 people, and this year saw the opening of a €1bn (£793m) assembly plant by Renault.
  5. From the little spark may burst a flame – Kenya’s economy is the largest in the region and is much more dynamic than those of other member countries. The country’s economy is much better linked to the other economies in terms of investment flows and trade. Thanks to its more advanced human capital base, its more diversified economy, and its role as a leader in the information communication revolution in the region, Kenya’s economy is expected to remain strong, creating salutary benefits to the other member countries.
  6. Africa is rife with opportunities in new and old markets – Despite high food and fuel prices, consumers in Africa continue to spend; the growing middle class has boosted consumption, residential construction, and private investment. Today, Africa is a complex and diverse continent requiring deep layers of insight. Its potential is unmistakable: a decade of sustained growth with several more to come
  7. Africa’s resilience – Future-proofing African development by building resilience will determine how successful we are at ending extreme poverty and creating shared prosperity. Nigeria’s economic freedom score is 55.6, making its economy the 120th freest in the 2015 Index. The trend of strong economic growth in sub-Saharan Africa—which led to the continent sustaining 5% GDP growth, allowed the continent to better withstand the effects of a trough in the global business allowing for foreign direct investment.
  8. Africa has the highest economic growth potential of any continent – Growth is coming off a very low base, setting the table for what could be years or even decades of rapid economic progress. The International Monetary Fund (IMF) projects that seven of the ten fastest growing economies in the world from 2011-2015 will be in sub-Saharan Africa. Nigeria, home to 20% of Africa’s population, is projected to notch economic growth of 6.8% per annum through 2015. The growth in mobile telephony is emblematic of Africa’s rise.
  9. Africa is the story. The big story is Africa. This is a market of a billion people, of natural resources – To invest in Africa is to invest in what the world needs. The continent is extraordinarily rich in minerals, energy resources and uncultivated arable land. Large new oil and natural gas fields are being discovered on a regular basis in numerous locations, including offshore West Africa, offshore south-east Africa and along East Africa’s Rift Valley
  10. Africa is the engine of growth of the future and the future for Africa has never looked brighter – Trade exceeded aid by $7 billion in 201.  Access to high-growth economies with large populations, rising affluence, and the potential for innovation makes a presence in African markets such as the consumer goods, telecommunications, and financial services sectors—industries that many multinationals don’t typically associate with Africa.

Happy read and have a fantastic day!




6 Africans announced as finalists for the AFIF Entrepreneurship Awards 2017


The African Finance and Investment Forum (AFIF) Entrepreneurship Awards has announced the finalists for the 2017 awards. Six companies have been shortlisted for the awards which focuses on projects with big economic, social and ecological impact.

“We are delighted to announce the finalists for the AFIF Entrepreneurship Award 2017 after a really difficult selection process. The innovation and creativity of African-based SMEs makes our job more difficult every year. We look forward to welcoming these and many more entrepreneurs at the AFIF 2017 in Nairobi” – Inês Bastos, Senior Project Manager at EMRC International and head of AFIF 2017

According to a press publication on APO, applications for the AFIF Entrepreneurship Awards 2017 came from different countries across Africa. The finalists were shortlisted out of 51 projects that were submitted.

The finalists for the AFIF Entrepreneurship Award 2017 are:

  • First Atlantic Semiconductors and Microelectronics (Nigeria) – This company has developed the “Zenvus”, an intelligent solution to collect soil data using a system of electronic sensors. Its mission is improve farming productivity.
  • R n G Company limited (Kenya) – The company sells packaged Rhizo-fix (groundnut inoculum), a biofertilizer that ensures a more efficient groundnut production. It also collects the groundnuts from local farmers to produce affordable cooking oil.
  • EuroFresh Exotics (Kenya) – The company produces and exports fresh fruits and vegetables using innovative farming techniques. They also organise capacity building trainings for smallholder farmers.
  • Kimolo Super rice (Tanzania) – The company is specialized in processing and marketing branded rice and sunflower oil. The project is environmentally friendly since smallholder farmers produce paddy using water run-off from nearby hills.
  • Eco Act (Tanzania) – The company was established to address the challenges of urban waste management, plastic pollution, deforestation and climate change. They recycle and transform post-consumer waste plastic into durable and environmentally friendly plastic lumber.
  • Aybar Engineering (Ethiopia) – The company has developed the “Aybar BBM”, a technology that prevents excess water from suffocating crops and stores it for later use. There is no other similar technology in the market.

The six finalists will receive a free accreditation to join the AFIF 2017 full programme which includes invitation to join conferences, trainings, business meetings and networking opportunities. The winner will be announced at the forum and will receive cash prize and one year national and international media promotion.

The city of Nairobi, Kenya will host the AFIF Forum which will be held from 13-16 February at Strathmore University. The delegates are expected from across the world and the forum’s focus is on entrepreneurship, innovation and access to finance in key sectors such as energy, water, ICT, health and agriculture.

Product Strategist at Techpoint.ng. Chat me up about minimum viable products and you win me instantly. I also love the creative art and trying new stuff is my thing. Email: info@techpoint.ng

Fashion: Ankara Craze 

For years now designers have dumbed down their African influence by using words like tribal, wild, and ethnic. Runway shows with a pace set to the beat of bongo drums. (Inserts eye roll.) These stereotypes are even more racist and archaic than the model selection of pale skin adorned with cornrow hairstyles and turbans. This […]

via Fashion: Ankara Craze  — JusKierra